Top 27 Author Marketing Blogs To Help You Skyrocket Sales and Reach More Readers

Top 27 Author Marketing Blogs To Help You Skyrocket Sales and Reach More Readers

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Book marketing is an important part of an author’s success, but it can also be daunting. If you’re looking to increase your book’s exposure, reach more readers, increase book sales, or expand your platform—you’ve come to the right place.

There are endless high-quality book marketing blogs out there but I’ve done the sorting for you over the last few years, and have come up with the cream of the crop.

Whether you’re in the early stages of writing your book or you’ve already published, these blogs will give you plenty of book marketing tactics and ideas to develop your own marketing plan. Here are 27 of the best author marketing blogs online.


Self Publishing School

Self-Publishing School has an amazing blog run by Chandler Bolt. Chandler and his team give away so much great info, you’re guaranteed to find something you can use that will help you with your book marketing.

Blog: Self-Publishing School | Twitter: @Self_Pub_School



Dave Cheeson, the Kindlepreneur, is an absolute authority in the book world. Dave’s comprehensive guides should be your go-to for anything publishing and book marketing.

Blog: Kindlepreneur | Twitter: @DaveChesson


The Creative Penn

Joanna Penn, the woman behind The Creative Penn, is an Award-nominated, New York Times and USA Today bestselling author. Her site has many articles around book marketing written by her and her impressive network of experts.

Blog: The Creative Penn | Twitter: @thecreativepenn


Jane Friedman

Jane is passionate about how the digital age is transforming the publishing industry. She believes that business and art can inform and push each other to flourish—which means the info Jane puts out about book marketing is always current, and so valuable.

Blog: Jane Friedman | Twitter: @JaneFriedman



Sandra Beckwith from BuildBookBuzz teaches authors how to reach more readers by taking the mystery out of key book marketing tactics so they get over, under, or around book marketing and sales roadblocks. Her blog is packed with awesome marketing tips.

Blog: Build Book Buzz | Twitter: @sandrabeckwith

NonFiction Authors Association

Nonfiction Authors Association

The NFAA is an educational community that helps you monetize your author business. They have handy webinars, an active and engaged member forum, local meet-ups around North America, as well as a plethora of great content about all things publishing and book marketing. Be sure to check them out!

Blog: Nonfiction Authors AssociationTwitter: @nonfictionassoc


Just Publishing Advice

Derek Haines of Just Publishing Advice has created an amazing resource site for new, and even not so new, writers. It’s jam-packed with guides and articles to help you publish and market with success. Derek updates the articles continuously, which is an awesome bonus.

Blog: Just Publishing Advice | Twitter: @justpublishing

Joel Friedlander

The Book Designer

Joel Friedlander from The Book Designer has created a huge collection of articles that are easy to understand, to the point, and super informative. The information in The Book Designer blog will help you immensely with the book marketing process.

Blog: The Book Designer | Twitter: @JFbookman

Greenleaf Book Group

Greenleaf Book Group

Greenleaf Book Group is an independent publisher and distributor dedicated to empowering authors. It’s important to continually promote your book and to drive traffic to retailers, and the blog over at Greenleaf will show you how.

Blog: Greenleaf Book Group | Twitter: @GreenleafBookGr

Wise Ink

Wise Ink

Dara Beevas and Amy Quale of Wise Ink are passionate about helping authors through the hurdles of publishing and marketing. Their blog is full of great nuggets that’ll help you sell more and widen your audience.

Blog: The Wise Ink Blog | Twitter: @Wiseink

Steve Campbell

The Author Biz

The marketing aspect of book publishing is so important—it shifts you from being a writer to an author. Stephen Campbell and The Author Biz team are devoted to just that, helping you bridge the gap between the art and craft of writing and the nitty-gritty details of running a business.

Blog: The Author Biz | Twitter: @SteveCampbellFL

David Gaughran

David Gaughran

David Gaughran’s blog is a great resource for any writer to help them publish like a pro and reach more readers. He has has helped thousands of authors self-publish their work via his workshops, blog, and books.

Blog: David Gaughran | Twitter: @DavidGaughran

Book Marketing Tools

Book Marketing Tools

The team at Book Marketing Tools believes (correctly) that your books should be a business—if you want to sell more, you need to market your books. Writing and marketing are two completely different skill sets, and most authors aren’t marketers. This is where they come in.

Blog: Book Marketing Tools | Twitter: @bkmkting

The Write Life

The Write Life

The team at The Write Life wants your book writing, publishing and marketing journey to be fun and successful, so they’ve put out a bunch of awesome, free content to help you get there.

Blog: The Write Life | Twitter: @thewritelife

Frances Caballo

SM Just For Writers

SM Just For Writers is exactly what it sounds like—a blog helping writers succeed at social media. Frances Caballo from SM Just For Writers is passionate about showing you how to grow your online presence as an author.

Blog: Social Media Just for Writers | Twitter: @CaballoFrances

Dana Lynn Smith

The Book Marketing Maven

This blog may not look super hi-tech but don’t overlook this one because Dana Lynn Smith and her panel of experts have extraordinary advice when it comes to book publicity, marketing and building your community.

Blog: The Book Marketing Maven

CJ McDaniel


On Adazing, CJ McDaniel’s site, you will find some really awesome tools, software and tips aimed at making publishing, marketing and selling your books easier. Make sure to check it out!

Blog: Adazing | Twitter: @adazing

Author Marketing Experts

Author Marketing Experts

Penny Sanevieri from AME is an author too, and because of that, her team really wants to see you be successful by teaching you how to sell more books by focusing on what truly makes a difference for your unique brand and buyer market. There are some great tips and resources to get you there in this blog.

Blog: Author Marketing Experts | Twitter: @Bookgal



BookBub helps you get your books discovered in today’s crowded marketplace using their well-researched tools and resources. BookBub will show you a wide array of book marketing tactics in their blog.

Blog: Tips from BookBub | Twitter: @BookBub


The Balance Careers

Although The Balance Careers is a broad site, their Book Publishing section is great. To learn about good publicity, marketing and promotion strategies for your book, use the publishing tips and resources found in Book Publishing: Marketing & Publicity.

Blog: Marketing and Publicity of Book Publishing at The Balance Careers | Twitter: @thebalance



IngramSpark helps authors publish and distribute paperbacks, hardcovers and ebooks. Their blog has some great tactics and resources on marketing and promoting your self-published book, amongst other practical topics.

Blog: IngramSpark Self-Publishing Blog | Twitter: @IngramSpark

writer's digest

Writer’s Digest

Writer’s Digest literally “wrote the book” on writing, publishing and marketing. The expertise that the Writer’s Digest team call on for their amazing blog comes from nearly 100 years of experience so you know it’s worth listening to.

Blog: Book Marketing | | Twitter: @WritersDigest



Reedsy gives authors and publishers access to talented professionals, powerful tools, and free educational content. They have exceptional guides in the book marketing section of their site.

Blog: The Reedsy Blog | Twitter: @ReedsyHQ

ooligan press

Ooligan Press

Ooligan Press is a general trade publisher, a teaching press dedicated to the art and craft of publishing. Because of this, they have an extensive compendium of resources and articles that you can learn from too when it comes to marketing your book.

Blog: Ooligan Press Archives | Twitter: @ooliganpress

writing cooperative

The Writing Cooperative

Everything The Writing Cooperative publishes is meant to help other authors write and publish better in a number of different ways. This blog is packed full of great tips about book marketing from authors, for authors.

Blog: The Writing Cooperative | Twitter: @WritingCoop

Dog Ear Publishing

Dog Ear Publishing

Dog Ear is a publishing company whose site as an impressive array of resources for authors. Their superb marketing advice is the result of the combined 55+ years of traditional publishing experience of Ray Robinson, Alan Harris, and Miles Nelson.

Blog: Dog Ear Publishing Advice | Twitter: @dogearpub

Book Marketing Buzz

Book Marketing Buzz

And last, but definitely not least, Book Marketing Buzz gives you savvy but entertaining insights on book marketing, public relations & branding, from a veteran of 2 decades in the book publishing and marketing industry. Don’t miss out on Brian Feinblum’s great advice!

Blog: BookMarketingBuzzBlog | Twitter: @ThePRExpert

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