The NonFiction Publisher’s Stack: The Ultimate Guide for Every Software or Web Service a Nonfiction Author Needs.

The NonFiction Publisher’s Stack: The Ultimate Guide for Every Software or Web Service a Nonfiction Author Needs.

NF Publisher's Stack.png

You have probably heard that publishing a book will establish your credibility and authority in an industry, while helping you with your brand building.

If you’ve taken this advice, then you would’ve started searching around, trying to piece together the entire writing and publishing process — what software you should use, the accounts you need to sign up for, how to make this journey as painless as possible. Just figuring out which software to use can be extremely confusing and contradictory, let alone actually learning how to use each piece of software.

In this guide, I’m not only going to help you decide on which programs to use, but also how exactly to use them.

 


Chapter 1: Make Writing a Breeze With Scrivener

Okay, so you’re convinced you need to write and publish a book and audiobook. You know what you’re going to write about, it’s a topic that you’re passionate about. You know a lot of people can learn from what you’ve got in your head — it’s time to get it down on paper. You sit down at your computer, lift your fingers to your keyboard and… stare blankly at your page.

All of a sudden you’re all too aware of the lack of words to put down, you don’t know where to start, you’re overwhelmed.

Opening up a new Word document and just willing your fingers to start writing a logical, coherent 50,000-word manuscript is setting yourself up for failure, I guarantee it.

Now, hopefully when you open up your blank page, you already have at least a Table of Contents prepared. If you don’t have a Table of Contents fleshed out yet by the time you’re sitting down to write the bulk of your book, get our guide on how to make a detailed book outline using our Reverse Summary Technique. Using our Reverse Summary Technique, you won’t just leave with a working Table of Contents, but a fully fleshed outline of your book that will make writing your content a breeze. You can get it here.

Once you have your Table of Contents, it’s easy to flow out the meat of your book logically and meaningfully using Scrivener or Google Docs. I’ll show you how in this chapter.

If you’d like to get Scrivener now and follow along while I explain how to use it, you can find it here:

Scrivener was made with love to help authors organize their ideas and writing. It’s a really easy-to-use piece of software, especially when used in conjunction with the Reverse Summary Technique, to set up your book so that writing the content is a breeze. Once you’ve finished writing each chapter, and you’re ready to pull your draft together, Scrivener has an easy “compile” function so that you can export your entire manuscript into a Word doc (which looks like a professional manuscript that many professional authors would submit to traditional publishers).

Scrivener also autosaves your work as you go, so if your laptop dies at a cafe, if you accidentally exit your work without saving, or if your computer just freezes on you (which can happen with large documents in Word), you will never lose your work. Each time you open your Scrivener file, it will bring you back to where you left in your last session.

Let’s take a dive in to see how exactly to use Scrivener as a nonfiction author.

Download Scrivener using the links above. Once it’s installed, launch Scrivener. The window will look like this:

Scrivener Project Templates Page

Choose ‘Non-Fiction’ from the options on the left, and then double-click on General Non-Fiction to open a new document.

Name your document with the title of your book, and choose where you’d like to save the Scrivener file. Click ‘Create’.

The first page that will open will give you additional information on how to use Scrivener with this particular template. You can always come back to this page by clicking on the ‘Non-Fiction Format’ folder in the top left:

Scrivener Non-Fiction Format

Firstly, add all of your chapter headings in by adding a folder and renaming them.

Click the drop down button by the green arrow at the top of the screen and choose ‘New Folder’. Then, rename the folder by clicking once on the folder in the binder on the left. Type in your chapter name. Repeat this for every chapter.

Scrivener+New+Chapter
Scrivener Rename Chapter

Next, add sections under your chapter headings. If you’ve used the Reverse Summary Technique, you should have easy sections — the main points you pulled out when you summarized each chapter. Add sections using the same dropdown button next to the plus symbol, but this time choose ‘New Section’. Rename the section in the same way. Repeat this for each point or supporting argument you want to make in each chapter.

To make these points into subheadings in your final manuscript, simply add a blank section, then drag your point into that blank section to create a group. Rename that blank group your subheading.

Scrivener Chapter Subheadings 1
Scrivener Chapter Subheadings 2
Scrivener Chapter Subheadings 3

Now, when you compile the file to Word, those group headings will be subheadings.

Click into the first section of the first chapter. It’s time to start writing about this particular supporting argument. Once you’ve written all the information you have about this point, simply move onto the next point. In this way, you’ll get the content of the entire book out in a logical way, easily.

Scrivener Subpoint

Once you’ve finished writing the body of your book, you can add your front matter. Click on the dropdown arrow next to Front Matter in the binder on the left. Click on the dropdown arrow next to Manuscript Format. Edit the Title Page with all of your information, deleting what you do not need, eg. Your agent’s name and address if you don’t have one.

Scrivener Front Matter 1

To quickly and easily create your Table of Contents, hold down the Command key (Mac) or the Ctrl key (PC), and select all the documents you wish to be included in the contents listing. Usually this will be “Foreword” and all chapter folders, but not the individual sections inside chapter folders. Go to Edit > Copy Special > Copy Documents as ToC. Paste into the “Contents” document in the “Manuscript Format” front matter folder. This will create a linked ToC when you export to Word.

Scrivener Table of Contents 1
Scrivener Table of Contents 2
Table of Contents 3

In a similar fashion you can add your front matter for your paperback and ebook files, however I recommend compiling the manuscript, sending it to a professional editor, and then formatting that edited file into paperback and ebook format. I fully recommend using a professional typesetter to do this for you as an ill-designed interior will ruin your book’s professional look and your reputation.

To compile you book into a manuscript for your editor, go to File > Compile. Select Compile for Microsoft Word from the dropdown, and select ‘Compile’. Choose where to save the Word document you’re producing and click ‘Export’.

Scrivener+Compile+1
Scrivener Compile 2
Scrivener Compile 3

And just like that, you will have a professional manuscript that any editor would be happy to work on.

 


Chapter 2: Take Advantage of Speaking and Save Time With Rev or Otter

When you sit down to start writing, if you’re still finding yourself a bit stuck, a great idea might be to speak out your content rather than writing it down. You might find that you aren’t as critical when you’re speaking your content out; judging yourself as you’re writing is a major creativity blocker.

Many people find themselves much better at speaking than writing. As a nonfiction author, you probably tell others about your subject matter all the time. You may be a business owner in your book topic’s industry yourself or just passionate about your subject. Unless you’re a professional writer, it’s likely that you speak much more than you write on a day-to-day basis.

If you’ve followed our Reverse Summary Technique to create the outline of your book, you may even have questions prepared, so you simply need to speak out answers to these to create the content of your book.

After recording any content you’d like to use in your book, you can use Rev or Otter to transcribe. Rev is more accurate, so you’ll have to do less sorting through the content, but Otter is more affordable. Let’s break it down.

Rev.com

Pros: Super accurate transcription. Cons: Costs at least 10X as much as Otter.

Go to Rev.com, sign up clicking on the dropdown next to Services at the top of the page and choosing Transcription.

Rev Sign Up

Click on ‘Get Started’, and then upload your recording on the next page.

Rev Transcription

Once you’ve uploaded your recording, Rev will tell you how much it costs ($1 per minute) and how quickly it will turn your transcript around to you. Click the red ‘Checkout’ button to complete the order.

In the example below, we uploaded a recording that was 1 hour 47 minutes. After uploading it to Rev, we can see that it will cost $107 ($1/minute) and it will take Rev an estimated 41 hours turn-around.

Rev Transcription 2

Rev uses real humans to transcribe your piece, so the resultant transcript is incredibly accurate, down to the most appropriate punctuation, and guesses on words that weren’t clear in the recording or are in different languages, based on context. Download the transcript and put it into the appropriate Scrivener section under the correct chapter, ready for you to rewrite and use as content.

Otter.ai

Pros: Much more affordable — you get 600 minutes of transcription for free per month! If you need more than 10 hours of transcription, it’s 10$ for 100 hours.

Cons: It’s less accurate as it’s software, not humans, transcribing your work. You would probably need to pay more attention to the transcription. Otter has trouble guessing words that are unclear in the recording based on context (which the humans of Rev can do), and there is little to no punctuation. But, seeing as you should be rewriting this content anyway, not just copying and pasting the transcriptions and publishing, the slight inaccuracies may not hinder you at all.

Go to otter.ai, and click ‘Get started now, it’s free’. Sign up by filling out the information fields on the pop-up.

Otter Transcription

Once signed in, click on ’Skip this step’ in the top right corner, and then ‘Go to the App’ in the same spot on the next page.

Rev Transcription 2

Click on ‘Import audio/video’ on the right and then ‘Choose files’ on the pop-up to upload your recording.

Otter Transcription 3

Once it’s upload choose ‘Done’, and it will start transcribing. The same 1 hour 41 minute recording was ready in about half an hour, compared to the 2 days Rev would take. Again, it was free (up to 600 minutes are free with Otter) compared to $107 it would cost with Rev. Otter did produce a transcript with about 15% inaccuracy compared to Rev’s 2%, but again, this inaccuracy may not affect you as you will need to rewrite the transcripts into written prose of a book anyway.

 


Chapter 3: Improve Your Writing With Grammarly

Editing your book can be a bit of an investment, which is, of course, worth it to produce something that takes your credibility up a notch. Don’t undo that hard work with terrible grammar, syntax and a difficult-to-read piece. A copy editor may charge you up to double if your work needs a lot of editing and sentence restructure. You can minimize your copy editing bill by submitting to the editor a manuscript that’s already in pretty good condition. This means that the copy editor can actually work their magic and make your words sparkle, rather than just making your writing adequate, raising it up to a passable standard.

You can bring your manuscript up to scratch using Grammarly. Grammarly is an automated proofreader, a grammar improver and a plagiarism checker.

Go to Grammarly.com and sign up.

Grammarly Editing

Once signed up, Grammarly will prompt you to Personalize Grammarly. You can skip this for now.

Grammarly Editing 2

Then, you can either download Grammarly as an app onto your computer, or continue using the web app. Once you’re ready to upload a section of your book for editing, choose ‘New’.

Grammarly Editing 3

Copy and paste the section under a chapter from your Scrivener file or wherever you are writing your book. When you paste, a popup will appear where you can set your book’s goals. Describe how you want to use your book. For example, for a business book, I chose that my intent was to inform, my audience is knowledgeable, but they are not experts, and that the style of the piece is intended to be formal with strong emotions.

Grammarly Editing 4

Grammarly then took these outcomes and analyzed the section. It gave me a few things to improve, most of which were grammar-specific, such as changing “hour long” to “hour-long”.

Grammarly Editing 5

Where I think Grammarly really teaches you to be a better writer and improves your writing beyond other free proofreaders, is in the premium alerts. Grammarly premium will show you:

  • Critical grammar and spelling checks

  • Advanced checks for punctuation, grammar, context, and sentence structure

  • Vocabulary enhancement suggestions

  • Genre-specific writing style checks

  • Definitions and synonyms via double clicks

  • Explanations of grammar rules

It will also:

  • Detect plagiarism (checking more than 16 billion web pages)

  • Check your writing across the web

  • Catch contextual spelling and grammar mistakes

  • Add words to your personal dictionary

For the couple of paragraphs I pasted into Grammarly, premium detected alerts for 7 word choices, 3 wordy sentences, 1 complex sentence punctuation, 1 incorrect verb form usage, and 1 inappropriate colloquialism (especially important if you’re trying to write a formal piece).

Grammarly Editing 6

I personally think it’s worth paying for premium, even if you just sign up for one month while you use it and then cancel. One month is $29.95, and it becomes cheaper per month the more months you sign up for. I think that what you will save with your editor, and how much your writing can improve with Grammarly is worth the $30 for at least one month.

Do make sure you are checking all the suggestions and alerts from Grammarly, though, and not just blindly accepting them. As Grammarly is AI-driven, not human, it does get some suggestions wrong from time-to-time. These are easy to spot with common sense, so just make sure you check each one before accepting it.

 


Chapter 4: Produce Social Media Posts About Your Book With Canva

You can use Canva to make imagery in your content development process. Once you’ve written your book, read back through it and take out soundbites — or quotes — that you could use for social media, such as instagram. You should also take out longer pieces too from within your book to use as blog posts and content.

This is a great way to get your audience interested in your book early, even before you’ve published. Lead to a landing page on your website from your social media post, where your audience can opt in to get the first chapter of your book in exchange for their email. You can then send them the first chapter when you launch, and give them the link to purchase your entire book.

To create the visuals for your content pieces, use Canva:

Go to Canva.com and sign up for free.

Canva

Use one of Canva’s templates by either typing into the search bar which social media outlet you’re creating for (such as Instagram, Facebook etc), or choose one of the presets listed on the dashboard. For example, if you wanted to create an Instagram post with a quote from your book, you could click on the Instagram Post template.

Canva 2

Search the templates on the left for a design you like, and select. In the example below I searched for a “quote” template.

Canva 3

Replace the words with a quote from your own book. You can also change the colors by clicking on each element, then click on the color block on the top left of the editing screen. Click ‘Download’ once you are satisfied with it, and download as a PNG ready to be used on Instagram.

Canva 4

You don’t have to use the templates, once you’ve picked the size you need (Facebook post, Instagram story etc), you can start from blank and use any of the free elements on the left, such as different shapes and frames, text styles (including different fonts already styled together for you), backgrounds, illustrations and a place for you to upload custom images, such as your logo.

You can use these images as social media posts, stories, there’s a template for making a header for your blog, a picture for LinkedIn — almost anything you can think of. Remember to link back to your website or an opt-in in the caption of any social media posts to capture those interested readers!

 


Chapter 5: Effortlessly Manage Your Writing Project With Asana

At a certain point in your publishing journey, files will start accumulating on your hard drive. Keeping track of everything can be a nightmare, but luckily, you can easily manage your book production on Asana. Never ask your designer for the same file a fifth time again!

Asana will be completely free for you and can be so powerful. Here’s how to set it up so that any file you receive from your team can go straight in here for easy future reference.

Go to Asana.com and sign up. Asana is free for personal use, so look for the free version (sometimes it’s not 100% obvious).

Asana

Once signed in, create a new project, call it either your name or your book’s title if you already have it. Select ‘Board’, not ‘List’, then ‘Create Project’.

Asana 2

Next, add all the columns you need, for example: Planning, Writing, Editing, Cover Design, Interior Design, Publish Ready Files.

Asana 3

Under these, you can press the plus button and add any files to do with your book. For example, you may want to put things like your Table of Contents draft, your book outline, and your final Table of Contents under the planning column; you may want to put the chapter drafts and then your final manuscript under writing; your Grammarly-edited, professionally-edited and proofread manuscripts under Editing etc.

The example below shows an author that used the Reverse Summary technique, spoke out the content of his book, then rewrote those transcriptions into book prose and how he organized them in Asana.

Asana 3

You can even invite your publishing team to your project so that they have access to all the files they may need, for example your designers and editors, who may find other files from different stages of publishing useful.

Asana 5

This will be so helpful in the long run, especially if you think you might want to make any updates in the future. All your files will be ready to access in one place, forever.

 


Chapter 6: Give Yourself the Best Chance at Becoming a Bestseller with KDSpy

When you’ve edited your book, designed the interior and the cover, and had it formatted into Kindle and eBook, it’s time to choose the category you’d like your book to appear in on Amazon.

Putting your book in a less competitive category will give you a better chance at hitting bestseller in Amazon, while at the same time you do actually want that category to represent the themes of your book well.

Trawling through Amazon to select a category and then trying to guess if you can beat the top books in that category is near impossible… at least it was before KDSpy.

KDSpy shows you the competitor landscape of any category, so you can make an informed decision about if you could rank in the top 5 or at the top of that category.

Go to KDSpy.com and purchase the extension by clicking ‘add to cart’

KDSpy Download
KDSpy Download 2

KDSpy will send you log in information to your email, and once logged in, select KDSpy.

KDSpy

Choose wether to install the application to Chrome or Firefox, depending on which browser you use. Once you click the link “Click HERE to Install KDSPY”, it will automatically install to your browser.

Next, go to Amazon, and go to the Kindle eBooks store. On the left of the screen you will see the categories. Click into these categories until you get to the most specific one that might match your book’s theme. For example, Business & Money > Management & Leadership > Business Ethics is as far as you can go down that path, and would bring you here:

KDSpy Categories

Click on the KDSpy icon in your dashboard and it will automatically display the results of that category.

KDSpy Categories 2

The image above shows that the first book in this category has a sales rank of 733, the second of 8,570, and the third of 9,467. This means that in order to rank first, you’d have to sell approximately 175+ books in one 24-hour period. To rank second you’d have to sell 15 - 25 in one 24 hour period.

Here is a chart showing you the correlation between the sales rank and how many books you’d have to sell in a 24-hour period in order to beat that ranking. Keep in mind that it is very approximate, and selling the amount of books that it says in no means guarantees you’ll get to the number 1 spot… but it is a good indicator:

KDSpy Sales Rank

This means that if you think you can definitely get 120 people to buy your book in a 24-hour period, say from your email list, then you can aim for a category where the highest book is currently sitting at a sales rank of 750 or higher. If you think you can only get around 75 sales in a 24-hour period, aim for a category where the sales rank to beat is 2,500+. You can go through any categories that it makes sense for your book to be in and find out if there are any you think you could rank number one in. Remember that it is still important for the category to actually reflect your book’s themes.

 


Chapter 7: Add ‘Published Author’ to Your Headline with KDP & Ingramspark

Have you ever wondered how other self-published authors have such beautiful books, published not only in digital format but softcover and hardback? How did they get to be not only on Amazon, but also on Barnes & Noble, on Google Books, on Kobo and Kindle?

The secret is that it’s not hard at all to distribute your book onto all these platforms. Here’s exactly how to do it:

Getting your physical and ebook on Amazon and Kindle

Until recently, there were two different platforms that you had to use to get the Kindle and physical versions of your book onto Amazon. It’s now easier than ever, as both functions have moved to KDP.

KINDLE

Got to kdp.amazon.com and sign in using your normal Amazon account, ie. the Amazon account that you’d use to purchase things with. Next, click ‘Agree’ to the Agreement to finish signing up.

KDP Sign Up

Set up your account information, such as your tax info and your publisher’s compensation bank account (where you’d like your book sales to be paid into) by clicking ‘Update Now’ on the banner at the top of the page. Alternatively you can update your information at any time before you publish by going to your account at the top of any page.

KDP Account Info

When you’re ready to start publishing your Kindle, go to “Create New Title: Kindle eBook”.

KDP New eBook

Fill in the eBook details on the first page. For the description, use Kindlepreneur’s Text Generator Tool found in the next chapter to enhance the look of your sales page. You can update this at any time, so feel free to just put your description in as plain text for now, and come back to update it later.

On this page you will also choose 2 categories, you should know which categories you want to be in from Chapter 6, using KDSpy.

KDP Adding a Title

On the second page, add all of your Kindle content, including your .mobi file (Kindle-specific ebook file), your front cover as a JPG or TIFF file, and your ISBN.

KDP Kindle Content

On the third page you’ll complete your Kindle pricing information. I don’t recommend enrolling your book in KDP Select as it limits your rights to use your eBook as you please. Set your Kindle eBook’s pricing between $2.99 and $9.99 to get a 70% royalty rate from Amazon.

KDP Pricing Info

Once you’ve filled out this page, and if you’re ready to publish, go ahead and hit ‘Publish Your Kindle eBook’ at the bottom of the page. It may take up to 72 hours for your eBook to appear for sale on Amazon, but it is usually faster than that in my experience.

PAPERBACK

You will also now publish your paperback using KDP. Select “Create New Title: Paperback”.

KDP Paperback

Fill in the paperback details on the first page. This information will be largely the same as the Kindle version. For the description, use Kindlepreneur’s Text Generator Tool found in the next chapter to enhance the look of your sales page. You can update this at any time, so feel free to just put your description in as plain text for now and come back to update it later.

On this page you will also choose 2 categories, you should know which categories you want your book to be in from Chapter 6.

The second page, setting up your Paperback Content, is a little different to the Kindle. Choose which print options you’d like: for a non-fiction book of around 50,000 words, I recommend choosing Black & white interior with cream paper, 6 x 9” trim size (or 5.5 x 8.5” — in any case you should already have decided on the trim size in order to create your cover and your interior… ask your designers if you’re not sure). Most books will have no interior bleed (but your interior designer should be able to tell you if it should or not) with a Matte finish cover.

KDP Paperback Content

Next, upload your paperback manuscript — this is the PDF file your interior designer would have given you, and then upload your cover file (this should be your whole cover: front, spine and back). Note that uploading these files will take sometime as KDP is using software to review your files. It can even take 20 minutes, so just be patient.

Once uploaded and checked, KDP will show you your book in a previewer, and will let you know if there are any errors. These can include text or images that aren’t inside the margins, so might get cut off during printing; text or illustrations that aren’t high enough quality and therefore might print blurry; incorrect sized pages; and more. It also allows you to see how the paperback will be printed, what the interior and cover will look like. You can use this as an e-proof of your book, but always get a physical proof before publishing to see how it actually prints.

KDP Paperback eproof

Once you’ve fixed any errors and your happy with the e-proof, click ‘Approve’ on the bottom right of the page. It will then show you a summary of your book and how much it will cost you to print your own book.

KDP Paperback Summary

Press ‘Save & Continue’ to move onto the third and final page, Paperback Rights & Pricing. Plug in what you’d like Amazon to sell your paperback for, and it will show you what your royalty looks like after printing & distribution costs and after Amazon takes their cut. It also shows you what your book will sell for in international marketplaces in their local currency.

KDP Paperback Pricing

It’s wise to request a physical proof; you can do this by clicking ‘Click here to request a proof copy’ at the bottom of this page, and choosing ’Save & continue’ on the pop-up.

KDP Paperback Physical Proof

If your physical proof looks great when you receive it, log back into KDP and publish your book. Or, if you need to, make any changes necessary, then you can either request another proof, or if you’re confident that the changes will fix any errors, you can publish straight away.

That’s all there is to Amazon and Kindle distribution, so let’s move on to all the other major distributors.

Using Ingram Spark to Distribute Everywhere Else

IngramSpark will be where you manage distribution of your paperback and ebook everywhere else. It’s also where you will set up your hardback to distribute everywhere, including Amazon.

Go to Ingramspark.com and sign up. When it comes to signing the agreements, I suggested signing the Global POD Agreement (this takes care of printing and distribution to Lightning Source’s partners such as Barnes & Noble, Libraries etc); the Global eBook Distribution (takes care of ebook distribution to Lightning Source’s partners such as Kobo, Google Books etc — but not Kindle or Amazon); and the Apple (Agency) Ebook Agreement (takes care of iBook distribution). Since you probably published your Kindle directly through KDP if you followed the previous step, you should not sign the fourth agreement: Amazon (Kindle) Ebook Addendum.

Ingramspark Agreements

Fill out the account information, just as in KDP, including the Publisher Compensation form (how you’d like your royalties paid), Publisher Payment (basically the credit card you want to use to order your own books — don’t worry, this can always be changed and nothing will be charged to it yet), and your Tax information.

Ingramspark Account Info

Once you’ve done that, go to Title > Add Titles.

Ingramspark Add Title

Choose the Print & Ebook option and fill in the same title information as you did for the paperback and Kindle in KDP, except remember the ISBNs will be different for each version (paperback, hardback, ebook [.epub] and Kindle [.mobi] all have different ISBNs).

Ingramspark Print and ebook set up

When you get up to Categorizing Your Book, you will notice a dropdown next to Imprint. The only thing that will show there is your name that you used to sign up to this IngramSpark account. You probably have a different publishing imprint so all you need to do is click on ‘Request another imprint’ which will show you a pop up, then ask to have your imprint added. Remember to include any relevant ISBNs this pertains to. It might take a day or so but when you come back your imprint should now be available in the drop down.

Ingramspark New Imprint

Finding Subjects is like choosing your categories in KDP, just use the same ones that you did for your paperback and Kindle.

When it comes to your Print Format, you will know your trim size (the same as your paperback in KDP) from you cover designer and interior designer. I recommend using a Black & White interior on Creme paper, hardback with a cloth binding (blue or grey, whatever will look better with your cover’s color scheme) and a Matte finish on your dust jacket (under ‘Laminate Type’).

Ingramspark Print Format

When choosing your pricing on IngramSpark, you will need to price your hardback significantly higher than your paperback — it costs more to print, bind and ship them. You can put your price in, and it will show you your compensation. Add in each countries price manually, KDP does this automatically for you but unfortunately IngramSpark does not.

Ingramspark Pricing

Finally, upload all your files. Your cover file will be different to the one you used in KDP, as it should have flaps and will need to have a wider spine — hopefully your designer has supplied you with a separate hardback cover file. The ebook this time needs to be in .epub format, the more general type of file. This can be used by any ebook reader except Kindle.

Ingramspark Upload Files

As with KDP, once you’ve uploaded the files, IngramSpark will show you an e-proof where you can see what it will print like, and will give you the option to order a proof.

Make sure you enable your book for distribution. Do this by going to your Dashboard then clicking on the print title, on the product page scroll down until you see the Print information box. Here click on ‘Enable’.

Ingramspark Enable Printing

Once you’ve enabled it for distribution, you will be able to order your book by going to your dashboard and choosing ‘Order’.

Ingramspark Order Copies

And now you’ve officially set up distribution to Amazon, Kindle and all other major distributors.

 


Chapter 8: Optimize Your Amazon Sales Page with Kindlepreneur’s Text Generator Tool and Author Central

In the previous chapter, I showed you how to distribute your book to all major platforms. Focusing on where you will make most of your book sales, Amazon, let’s optimize your sales page. Apart from getting 5-star reviews, other easy ways to make your Amazon sales page look super professional are to link your Author Central account and to make your book description beautiful.

Author Central

Author Central is very easy to use, but this can only be done once your books are up on Amazon. So after you’ve published and your books are now appearing on Amazon, go to authorcentral.amazon.com and sign in using your Amazon log in details. Type your name in when it prompts you to after you’ve signed in, and it will find your books, click ‘This is my book’ on any titles you own.

Then, go to ‘Author Page’ and fill in all your details, including at least your bio and your author photo.

Author Central Author Page

That’s it — Amazon will now link all this information to your book’s sales page with will have it looking a lot more professional and filled out.

Kindlepreneur’s Description Generator Tool

Using this tool you can very easily lift your sales copy game on your Amazon sales page. Go to the free Amazon Book Description Generator Tool.

Paste your book description in and use the tool to format the copy.

Kindlepreneur Book Description Generator

Format your copy with Bold, italics, and bullet points where necessary. Once you’re satisfied, click ‘Generate My Code’, copy the resulting text and paste that into KDP and IngramSpark’s description area for each version of your book. Hit save on each and that’s it — you will now have a beautifully formatted sales page.

Here is an example of a book description on an Amazon page with no formatting:

No Formatting Book Description

Here’s an example of a book description on an Amazon sales page with formatting using Kindlepreneur’s Description Generator Tool:

Book Description Formatted

The second, formatted book description reads much better, and looks a lot more sophisticated.


These are all the pieces of software and all the web apps you will need to learn to use during your publishing process that will make your life a lot easier.

Now I want to turn it over to you: what did you think about the software I used in this guide? Or maybe there’s something I missed?

Let me know by leaving a comment below.

And that’s it for the NonFiction Publisher’s Stack. If you came this far, great job!

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Not quite ready for an audiobook yet? Still in the process of writing and publishing your book? We can help you with that too.

17 Insanely Actionable Strategies That Will Make You a Better Nonfiction Author Today

17 Insanely Actionable Strategies That Will Make You a Better Nonfiction Author Today